Benefits of Advertising Your Business. Advertising is a marketing activity that can help you to reach out to potential customers and encourage them to use your products or services.
Most advertising is usually done through print, visual or digital channels, there are also free or low cost options.
The purpose of advertising is to market and promote your business to:
- create brand awareness
- communicate valid product information
- educate your target audience
- enhances sales volume
- creates more demand for your products
Benefits of advertising
Most successful advertising campaigns provide a range of benefits for your business and your customers, including:
- increased business sales
- enhanced recognition
- increased customer reach
- educating customers
- repeat sales
- competitive advantage
What to include in your advertisements
For your advertising to be truly successful you need to set your business apart from your competitors and capture your audience’s attention.
Identify your target audience market and focus on connecting with those potential clients. You can then tailor your message to those who have a need for your product or service.
When creating your ad make sure you:
- use a powerful punch headline
- sharpen your message to suit your target audience
- talk about the benefits of your services
- have a action call
- use sharp images
- use current client testimonials
Types of advertising
There a range of media choices to choose from, finding the best advertising mix for your business can be a task-full. The advertising you choose should depend on:
- your business type
- your advertising budget
- the types of media your clients use
If your audience is mainly elderly customers, you should focus your advertising campaign on traditional media such as their local newspaper or radio station. Targeting the younger generation will probably see you engage with things like blogs, apps and social media.
Traditional media sends messages in one direction to a mass audience. It includes:
- commercial television ads
- commercial radio advertising
- commercial print advertising
- commercial cinema advertising
- billboards and off-site signs
- banner ads
- mail order advertising
In the past, traditional advertising was the only way to spread your message. With newer media types, you can also focus your efforts on your ideal buyer and build a community around your product or service.
New media – digital advertising
Digital advertising is a popular form of online advertising for businesses. Digital channels allow you to reach your core customers in creative new ways, allowing customers to engage with you and your brand in a two-way format.
Digital advertising allows you to reach a larger target audience and has the potential to reach customers all over the world. You can:
- track your customers
- analyse their buying behaviour
- customise your message to their preferences
While the internet is a powerful medium, you can benefit from using a mix of traditional and new media to reach your target market.