Printing Gold Coast

• The headline should entice the customer to read what the flyer is about. A great image and the perfect headline should do the trick.

• We will create the most attractive content for your flyer, which will engage people. Headlines are what people always read first to see if they should read on with the rest of the text…and that is where we catch them.

• The digital ad space is cluttered with advertising messages intruding on our online experiences. Digital advertising clutter not only annoys audiences, it diminishes advertising effectiveness, making it exceedingly difficult for companies to get noticed and to differentiate effectively.

• Printed material still remains one of the best ways to communicate with your customer. One of the most effective marketing tools is a well-designed brochure, simply because it’s tangible & can be used for reference at a later time.

• Since brochures need a certain amount of effort to design and print, they lend an air of credibility and legitimacy and people often trust something that they can see and feel, over a picture from the internet.

• The quality of your message is all important for response rates…therefore, our standing advertising policy here at Aussie Advertising Agency, is to kindly request all clients to supply their graphic art with a discount coupon of some sort…ie. that your graphic art has a 10% off voucher, or a free loss leader gift with each sale, or as such. This tactic will generate greater sales for your business.

• An example for a Restaurant would be a free bottle of soft drink with each take-away meal.

• An example for a Roof Restoration Trades Person would be – We Will Beat Any Written Quote, or 10 % off the bill.

• An example for a Motor Vehicle Repairer – free 100 point check with each service.

• The general public must be left with the perception from your flyer that they are getting a good deal, then they will contact your business.

• A generic flyer just describing your business works less effectively than a flyer with a coupon or discount.

• We recommend no expiry date…just mention the wording…”for a limited time”.

• To create a brand name in the public’s mind for your business model…you must print & deliver your business message to the same customer catchment areas 3 to 5 times….this is the key to success all our long-term clients inform us…they all have had an advertising budget for their businesses. One initial large budget to create a brand name, then a smaller on-going budget to maintain a flow of new customers.