• Gold Coast Printing – The most important thing of all is to send out a message that is attention grabbing, easy to read and interesting! Having too much information on one page can be daunting and deter readers. If you have a lot to say, rather direct them to your web page, or ask them to call for more information. Aussie Advertising Agency is classified as mass marketing and gives you access to a wider audience than you have ever had before. A clear, concise message will help speak to this audience and grow your business!
Don’t just stop at one :
• Most advertising is repeated to convey the message and to imprint itself in the minds of potential customers. The next time you are settling down on the sofa to watch your favourite TV show take a minute and count how many times the same Ad is played. It will almost certainly be more than once. This is because repetition is the answer in building brand recognition and product awareness. The more your potential customers see your Ad, the higher their chance of recall is and the more likely they will be to use your product or service!
Stock & Artwork Guide :
• When choosing a paper stock to print your next marketing campaign on it can be confusing. Paper weight will always be an area that needs to be well thought out to achieve what you want from your printed project.
• There are two most common paper types being coated and uncoated, but there are also many specialty papers within these two types. This describes how the paper is manufactured.
• Bond stock is uncoated and has no gloss or shine to it at all (it also soaks up colour meaning colours on bond stock are more subdued). It is most commonly used for letterheads and copy paper. Uncoated stocks are used for a variety of projects included but not limited to business cards, book, posters, presentation folders etc.
• Coasted stock is exactly as described and has a clear coating that generally will make colours look more intense.
• GSM (grams per square meter) referrers to the paper thickness or the weight of a single paper sheet. All paper is weighed the same way. Standard copy paper in Australia is 80gsm. Business Cards and Postcards are printed on 300gsm + and Flyers and Brochures are usually printed on 150gsm.
• We have included some most common paper weights and what they are used for below to help assist you in choosing the paper weight for your next project.
• For mass mail out / promotional flyers we recommend a coated 150gsm stock. In some instances we will also recommend cello-glaze (varnish) for a very high quality product as this heaps protect the piece, gives it a great look and feel and improves the longevity of the item. Gold Coast Printing.